Where ambitious food brands become enduring businesses.
Founder-Focused Advisory
MARKETING
Branding, Positioning Strategy, Shopper & Digital Marketing
Retail, Ecommerce &
Food Service Launch and Growth Strategies
FUNDRAISING
Co-manufacturing Negotiation, Supply Chain, Procurement and
Production Advisory
SALES
Investor Ready
Story Telling & Decks
OPERATIONS
A Founder’s Friend
Jonathan Becker is the founder of DASH NYC, a New York based fractional sales team, and a Partner at The Platform CPG. He began his career in diplomacy, where he developed the disciplines of listening, leadership, and negotiation before bringing that perspective into the food industry. Born and raised in New York City, Jonathan has spent more than two decades walking alongside founders at every stage of the journey—serving as a Retail merchant, Founder, Chief Sales Officer, and trusted CPG advisor. He pairs hard-earned operating experience with a deep, trusted industry network to help brands break through and scale with clarity, capital, and confidence.
My Clients
NYC Brand Growth & Leadership
DASH NYC leads retail sales for emerging and established CPG brands across the New York City metropolitan area. From bodegas and independent markets to regional chains, we deliver disciplined, street-level execution that turns distribution into measurable shelf success.