NYC Brand Growth & Leadership Powered by
NYC Distribution:
How We Do It
Build the Foundation: Strategy & Setup
Define Go-to-Market strategy for the NYC metro area
Perfect retail marketing and promotional programs
Negotiate contracts and manage onboarding
Develop slotting, trade, and sales budgets in tandem with financial model
Activate the Market: In -Store Execution & Launch
Manage distributor sales teams
Coordinate merchandising support store visits
Plan or lead ride-alongs
Support or execute retailer HQ calls and category sell-in
Manage promotional programs
Track store-level performance and sell-through using DASH NYC
Identify opportunities for smart expansion in line with go to market strategy
Integrate seamlessly with marketing team on Shopper Marketing, Retail Media, Digital Marketing
Drive Velocity & Scale: Ongoing Growth Management
